Lush Company for Strategy and Management- myassignmenthelp.com

Question: Write about theLush Company for Marketing Strategy and Management. Answer: 1.The First segment incorporates that the customers to the lush are open minded and are always looking forward to try out new things. The reason they buy products of Lush because due to the smell and color. In this particular segment, Lush tried out amazing performance in making products which are quite appealing and also proved to be quite effective (Lush.com 2017) The Lush not only makes its products colorful but also the products gives stimulation to the customers to buy the products instantly and also make sure that the products which are delivered are smelling nice in order to make the customers feel delighted (Lush.com 2017; Lopaciuk and Loboda 2013) Lush also at times, make their products in a more fashionable way which is aligned with the traits of personalities which they look forward to link up the demands of the customers (Lush.com 2017). Lush even tries hard to make its product polish in order to make the products more desirable with the mixture of color or clever description (Lush.com 2017). Lush keeps on mesmerizing the customers by advertising that their products are considered to be the best choice. Hence, the customers who are being stimulated by the pleasure of the Lush company can easily be influenced by this kind of strategy and then immediately buy the new products. The customers who favor Lush for their policies shows that the customers have faith in Lush in order to understand their demands and wants. The customers who are really serious about the environment of the society in order to render support to Lush in the campaigns organized against the testing of animals or the damages of the environment (Gawer and Cusumano 2014). By understanding the needs of this group of customers on the basis of their ethical standards, Lush gave a moral meaning of their products in order to form a link with the customers. In this way the customers are not only attracted to Lush for the brand but also for the ethical standards who can relate them with the Lush (Lush.com 2017) 2.Lush is a slow moving industry, therefore, it needs some of the best strategies to gain competitive advantages in the market. The strategies include are It is important for the Lush industry to think big by improving the relations with the customers and setting out marketing strategies in order to expand the service of the Lush company by attracting more customers and retaining relationships (Ferrell Hartline 2012). Lush Company can transform their corporation more bigger through the policy of shoppertainment through the presentation of dummies or any kinds of marketing activities which might attract the customers more in their shop (Baker 2014). It has been surveyed that with the passing of every month, the customers lose their interest of buying power by 10% (Baker 2014). A customer base is needed to be created and Lush must contact those customers in order to encourage them to buy more products from them. By collecting the email addresses of the customers in order to process out the customer relationships, the company can take permission from the customers in order to send use their email addresses to send them updates on a periodical basis and also notices to the clients by following a list (Baker 2014). Email is a powerful and a marketing tool which is inexpensive in nature. The customers can visit the website of the Lush company and there they can register their email address to receive the special coupons which are to emailed to them. In this way over 700 email addresses can be collected for more than three days. It is important to avoid the personalities or the employees who can cost more companys money by chasing the customers away. In order to recruit the employees, the hiring recruitment must be a strategic one and the people who can enjoy the servicing to the people. In this case, the interview should be based on behavioral testing and this would increase the chances to hire the good people more who can proved to be trustworthy and enjoy helping the customers with their choices of products (Solomon 2014). The Lush Company must start an online sale which growing really fast. The online sales would help the customers to buy things by sitting at home. There are customers who want to avoid crowded stores and also trying to shop outside for a longer period of time (Solomon 2014). The company can come up with an audit about what are the services and the products that can be offered online. The company who are slow growing can make their advertisement through the pay per click advertising which would ensure the company that it would be visible on the websites and attracting customers at the door (Solomon 2014). The local news papers and media are the important forms of advertisements which can increase the popularity of the Lush Company more or the attraction of the Local media is important to give importance to the Lush Company. References Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. Ferrell, O. C., Hartline, M. 2012.Marketing strategy, text and cases. Nelson Education. Gawer, A. and Cusumano, M.A., 2014. Industry platforms and ecosystem innovation.Journal of Product Innovation Management,31(3), pp.417-433. ?opaciuk, A. and ?oboda, M., 2013, June. Global beauty industry trends in the 21st century. In Management, Knowledge and Learning International Conference(pp. 19-21). Lush.com. 2017.Lush Fresh Handmade Cosmetics. [online] Available at: https://www.lush.com/ [Accessed 21 Aug. 2017]. Solomon, M.R., 2014.Consumer behavior: Buying, having, and being(Vol. 10). Upper Saddle River, NJ: Prentice Hall.